Regardless of your role and rank within an organization, getting the attention of busy people can be challenging, especially via email. It’s important to utilize strategies to increase the likelihood that an email recipient will not only open your email but read your entire message. However, the only way to get a chance to have…
Don’t Sleep on Gathering and Sharing Customer Testimonials
Most consumers in America today have similar buying habits. Before you try out a new restaurant in town or buy that new raved-about product online, you typically look around to see what other people have to say—no one wants to waste money on something that doesn’t live up to the hype. So first, you ask…
The Dos and Don’ts of Networking
The ability to network is not necessarily an innate quality. It is simply the process of developing mutually gratifying relationships with like-minded people and businesses. It is a skill that can be learned, honed, and developed with practice. Networking is a marketing tool—crucial to the success of you and your business that can take a…
Give Your Resume A Facelift Before Your Next Endeavor
If one of your goals is to land a new job, avoid making the mistake of recycling and dusting off the previous version of your resume by merely adding your most recent work history. In today’s competitive workforce, where many are edging colleagues out—finding ways to excel at landing the job you want can sometimes…