John Strangfeld is chief executive of Prudential Financial, a financial services company based in Newark. Featured recently in the New Jersey Star Ledger, Strangfeld noted his struggle early on with public speaking. By working through such deficiencies, he was able to excel in his career and eventually head up a global corporation. It wasn’t until…
Category: Sales Skills
Make customers feel important to improve service
Note: This is the fifth in a series of six articles about improving your business’ customer service. In the last installment of this series, we talked about actively gathering customer feedback to improve service — and that means going beyond a customer survey. Today, we shift our attention to making customers feel important. The more…
Actively gather customer feedback to improve service
Note: This is the fourth in a series of six articles about improving your business’ customer service. In the last installment of this series, we talked about improving customer service by following through — a key component of maintaining good relationships with customers. Today, we want to focus on the idea of actively gathering customer…
Basic principles of customer service
A first impression can often make or break a relationship with a customer. They way in which you present yourself, or the way in which your employees present themselves, can have a huge impact on their decision to continue doing business with your company. Keeping that in mind, there are some basic principles of customer…