For sales professionals, analyzing the reasons people buy something is a life-long endeavor. The sub categories are as widely varied as life itself including—but certainly not limited to—family, romance, health, independence, and recreation. In the final analysis, it always comes down to what motivates an individual, and what you must do to captivate him or…
Tag: improving customer service
A Genuine Interest in Other People Will Transform Your Life
Alfred Adler, a famous Viennese psychologist, wrote a book entitled, “What Life Should Mean to You.” In that book he says, “It is the individual who is not interested in his fellow men who has the greatest difficulties in life and provides the greatest injury to others. It is from among such individuals that all…
How to Develop a Sound Social Marketing Strategy
A successful social marketing plan is based on building credibility. In other words, instead of directly promoting your business, you need to focus on sharing valuable information that your customers and colleagues can actually use without the prospect of a sale looming over their heads. By doing that, in time, you’ll become an authority in…
Get The Other Person Saying, “Yes” Immediately
Projects rarely move forward and new initiatives are rarely successful if you do not have cooperation from your team. A great technique to build cooperation among team members is to help your team better understand why and how the project or initiative can positively effect them. One way to do that is to get your…