By John Torre Forty years ago, in 1971, I wonder how many people had a vision of communication in 2011 that included cell phones, text messages, email, and webcams? My guess would be none or not many. Yet here we are in 2011 doing all those things and more. Aside from the telephone, you know…
Tag: improving customer service
Reward customer referrals to improve customer service
Note: This is the final article in a series of six articles about improving your business’ customer service. In the last installment of this series, we talked about making customers feel important. Every interaction a customer has with you should be less like a transaction and more like a conversation — a brief social moment…
Improve customer service by following through
Note: This is the third in a series of six articles about improving your business’ customer service. In the last installment of this series, we talked about treating your employees as consultants to improve customer service — by empowering them and encouraging their autonomy, they are more likely to transfer that positivity to the…
Improve customer service by treating your employees well
Note: This is the first in a series of articles about improving your business’ customer service. Common knowledge: Good customer service is an integral component to every business. Not-so-common knowledge: Businesses that retain existing customers see a 9% higher growth rate. So while new customers are imperative to the long-term growth of any company, what…