Today we’re going to break down three different aspects of the sales process. While often used interchangeably, marketing, advertising, and sales refer to three related, yet distinct, aspects of business. First, let’s take a look at each term individually, and then we’ll turn to how they work together to help build a successful business. Marketing This is the broadest…
Tag: branding
Three Questions to Ask When Developing a Personal Brand Statement
Dale Carnegie was a pioneer of personal branding long before a ‘personal brand statement’ was officially coined. Since everyone can be recognized by their unique strengths, abilities and passions, these attributes comprise a personal brand statement. Having a strong personal brand statement is vital to staying competitive whether you use it to land an…
Dale Carnegie Celebrates 104th Anniversary and Unveils New Brand
Last week, the Hyatt Regency Huntington Beach Resort & Spa was erupting with enthusiasm as over 800 Dale Carnegie leaders, trainers and partners gathered at the organization’s biannual International convention. The organization (formerly known as Dale Carnegie Training – now simply referred to as Dale Carnegie) is also marking its 104th anniversary. The Dale Carnegie…
Marketing to Millennials How 5 Brands are Adjusting to Earn Millennial Loyalty
More and more brands are reevaluating their marketing strategies, product offerings, and brand experiences in an effort to earn Millennial loyalty. However, marketing to Millennials continues to be a moving target. But for many brands a shift towards Millennial marketing is worth the risk if they can earn the loyalty of the world’s largest and…