Today we’re going to break down three different aspects of the sales process. While often used interchangeably, marketing, advertising, and sales refer to three related, yet distinct, aspects of business. First, let’s take a look at each term individually, and then we’ll turn to how they work together to help build a successful business. Marketing This is the broadest…
When humans feel stressed, the natural response is “fight or flight,” during which time we will experience a rush of adrenaline, rapid breathing and heartbeat, and a period of increased focus. This stress response can be useful when needed – for instance when running from a bear. But when daily struggles have us constantly on…
Calling everyone “Dude,” “Ma’am,” and “You” may work in high school, but in professional settings the ability to remember names is crucial. Recalling someone’s name shows respect for that person and their work, and indicates that you were paying attention during your previous meeting. This is some subtle, but very effective, flattery. Dale Carnegie understood…
Dale Carnegie knew that turning a lesson into a story was the best way to convince an audience of his ideas. While his easy-to-implement advice is the backbone of his best-selling books, the heart and soul of them are the tales of how his tactics have transformed lives. Although it has been 83 years since…