A first impression can often make or break a relationship with a customer. They way in which you present yourself, or the way in which your employees present themselves, can have a huge impact on their decision to continue doing business with your company. Keeping that in mind, there are some basic principles of customer…
Category: Sales Skills
Know your customer to improve suggestive selling
If you’re currently engaged in suggestive selling in your current role, you know that it’s a type of “add on selling” or “up-selling,” in which you suggest a product or service based on the customer’s needs. If it’s useful to the customer, he or she will pay for it, resulting in a larger sale. And…
Improve customer service by following through
Note: This is the third in a series of six articles about improving your business’ customer service. In the last installment of this series, we talked about treating your employees as consultants to improve customer service — by empowering them and encouraging their autonomy, they are more likely to transfer that positivity to the…
Can public speaking lead to new clients?
For many people, the idea of speaking in front of a room full of people sounds about as fun as a root canal. However, business owners and salespeople alike shouldn’t disregard this method of attracting new business, because more often than not, it’s worth the effort. In a recent Wall Street Journal article, the reporter…