Sales Effectiveness

Advertising in schools: Good idea, bad idea?

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October 13, 2010

Tweet We’ve definitely all heard the stories about how schools across the board are struggling to find — and keep — funding. The New Jersey school system is no exception. Enter: advertising on yellow buses. New Jersey is the latest state to draft a bill supporting this type of advertising as they cope with...
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In New Jersey, craft beer means big business

1
September 30, 2010

Tweet Just in time for Oktoberfest, craft beer is coming on strong across New Jersey. So much so, the independent breweries that produce it are giving big brands – like Newark’s Budweiser – a run for their money. Hops are happening in the state and according to an article in NJ.com, craft beer is...
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Overcoming a public speaking weakness helped this future Prudential CEO rise to the top

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September 16, 2010

Tweet John Strangfeld is chief executive of Prudential Financial, a financial services company based in Newark. Featured recently in the New Jersey Star Ledger, Strangfeld noted his struggle early on with public speaking. By working through such deficiencies, he was able to excel in his career and eventually head up a global corporation. It...
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Know your customer to improve suggestive selling

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August 30, 2010

Tweet If you’re currently engaged in suggestive selling in your current role, you know that it’s a type of “add on selling” or “up-selling,” in which you suggest a product or service based on the customer’s needs. If it’s useful to the customer, he or she will pay for it, resulting in a larger...
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Can public speaking lead to new clients?

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August 20, 2010

Tweet For many people, the idea of speaking in front of a room full of people sounds about as fun as a root canal. However, business owners and salespeople alike shouldn’t disregard this method of attracting new business, because more often than not, it’s worth the effort. In a recent Wall Street Journal article,...
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