By this point, we’ve likely all heard the famous Kevin Durant quote: “Hard work beats talent when talent fails to work hard,” and while there’s no disputing the truth of that statement, it seems to be missing something. There are plenty of ways we can stand out in our day-to-day life – at work, at…
Author: Lauren Hedges
Marketing vs Advertising vs Sales
Today we’re going to break down three different aspects of the sales process. While often used interchangeably, marketing, advertising, and sales refer to three related, yet distinct, aspects of business. First, let’s take a look at each term individually, and then we’ll turn to how they work together to help build a successful business. Marketing This is the broadest…
Prepare to Present: 3 Steps to Public Speaking Success
Preparing to give a presentation is a very personal experience. We all have our own routines, tics, and superstitions that help us to feel confident and ready to speak to a crowd. Perhaps you need twenty minutes of solitary silence before taking the stage, or you’re convinced that an extra shot of espresso prior to…
De-Stress with Deep Breathing
When humans feel stressed, the natural response is “fight or flight,” during which time we will experience a rush of adrenaline, rapid breathing and heartbeat, and a period of increased focus. This stress response can be useful when needed – for instance when running from a bear. But when daily struggles have us constantly on…