The Six Dimensions of Target Selling

March 19, 2012
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An organization is just like person. Every business can win friends and influence people just like any individual does. You might have overheard this comment from a salesperson after a sale, “How much money did I make from that customer?”

Many salespeople have on singular focus on money. In a way, that is a good thing because the best salespeople are often commission paid; but for the most part, good things really only happen when the professional is focused on the needs and wants of the client. When there is little regard for the client, the culture can become morally bankrupt. We have seen issues on Wall Street and in the car business of late when getting paid was the number one alleged priority. If we center in on or T.A.R.G.E.T what we do with ethics, serving and helping clients will give us our pay check. We target selling in the following ways.

T: Trust is the number one ingredient for relationship and profitability. The only asterisk is we have to earn it.

A: Alignment with the customer in both need and want usually creates satisfied parties.

R: Reality of both cost and partnership ensures an honest commitment is taking place.

G: The goal to start every deal with an upbeat and informative focus will get the customer saying yes.

E: Excellence is a 24-7-365 project of improvement. Being in the top 20% of the producers in your field should be a doable objective.

T: Triumph when we can with a celebration of success every time you make a client’s life just a little better by creating solutions.

If we ever have questions within ourselves about how we should conduct business across New Jersey and beyond, “Winning Friends and Influencing People” still matters a lot. All we have is our reputation.

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This post is shared with you by the good folks at Dale Carnegie Training of Central & Southern New Jersey. We would love to connect with you on Facebook

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