Snow keeps many shoppers, workers home

December 27, 2010

New Jersey was part of the region that got slammed with heavy snow over the weekend, with some parts of the state reporting more than 22 inches of snowfall. Senate President Steve Sweeney, acting as the state’s governor while both the governor and lieutenant are out of state, declared a state of emergency last night, which means authorities can close roads and evacuate people if they feel it’s necessary.

All that snow is pretty to look at and fun for the kids to play in, but what does that mean for business?

First of all, if it’s too dangerous to drive, you won’t have many people in the office in the first place. If allowing employees to work from home is an option for your business, it’s probably safer to allow them do to that.

The snow isn’t good for retailers, either. Although the day after Christmas is one of the busiest shopping days of the year, with people returning unwanted items or using up gift cards, the heavy snow kept a lot of people home instead of searching for bargains. Retailers are expected to extend sales for another few weeks, or have another round of discounts to kick off the new year.

How about your business? How has the snow affected your employees, productivity, traffic or sales?

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