Are you a 1 in 200 million? If you’re out and about shopping on this Black Friday, you are. That’s the number of people expected to descend on retail shops this year, marking the official beginning of the holiday shopping season.
“Consumers are ready to spend, but in a mindful manner,” said James Russo, vice president, Global Consumer Insights, The Nielsen Company.
New Jersey’s The Star Ledger offered up some tips for Black Friday shopping to ensure the smoothest experience possible. Some of the best include:
Do your homework! Once you set your sights on something, check out the item online and make sure you’re getting the best price for the item. Sites like Shopping.com, Dealtime.com and Shopzilla.com can help you in your quest, but make sure you have the correct model number, because retailers will often stock a “Black Friday” version of some items that have fewer features.
Know the store’s return policy. Countless people are burned when they wish to return an item because they weren’t aware of the sometimes strict policies. Save yourself the heartache and know in advance what you need to do if a purchase doesn’t work out.
Make a plan. Prioritize your list and be aware of what time stores open and when the sales will be offered. Know what departments you want to target, as “doorbuster” deals are often of limited quantities.
Safety in numbers. With a buddy — or several — you can check off several purchases all at once. They can wait in line while you shop or drop off the supplies you used to camp out while you run for the flat-screen TV.
For more tips, check out the article from The Star-Ledger online.
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